A questionnaire is a research instrument that asks questions in a standard format to gather responses from respondents. Responses to specific questions (items) on an organized questionnaire can be compiled into a scale or index for statistical analysis. Different types of research use questionnaires, such as academic research and market research.
It is crucial to consider the intended target audience when designing your survey. Questions should be simple and clear and without jargon that is difficult for people who are not experts to comprehend. It is also important to keep the length of the survey to a minimum. Respondents do not like long surveys and the longer a survey longer, the lower the response rate will be.
Web experiments are an online experimental method of research that makes use of a browser-based interface such as websites or mobile applications. The advantages of this approach include the possibility of creating interactive and personalized experiments, the capability to monitor user activities, and the capability to use conditional branching based upon previous Going Here answers given by the participant.
The disadvantages of web experiments include the absence of a control group which can lead to accidental confusion and poor generalization. Additionally, it can be difficult to assess the results of a web-based experiment due to its interactive nature.
It is also necessary to practice the questionnaire, if only using a convenience sample, prior to distributing it on the field. This will help you spot any unclear or unclear language in the questions and eliminate them prior to administering the survey to your intended audience.